Running your own café is no small task, it takes a dedicated team of workers and an owner who is enthusiastic about making the business a success. There are numerous challenges involved in organising and operating a café, as a business owner you must consider all the angles, and look for ways to improve productivity at every turn. Here are 3 great ways to improve your café and drastically increase sales.
One of the most important aspects of any café should be linen, nobody enjoys sitting down at a dirty table, especially one which is situated in the middle of a diner or restaurant. When you go out to eat or pop in for a short break, you want to be able to sit down and relax in a clean, spotless environment. Your linen should match your décor, it should integrate perfectly with its surroundings, so you create a warm, cosy setting. If your logo is a sky-blue colour, why not consider renting or buying high-quality linen which matches the colour of your business logo, it helps to create an image which will stick in customers minds long after they’ve left your café.
If you’ve already purchased your own linen, you should consider having it professional cleaned by a specialist linen company, organisations such as Stalbridge linen provide an incredible service which covers several regions across the UK. They clean all kinds of products from tablecloths to staff uniforms and they offer all these services at a very affordable price, gone are the days when you had to worry about dropping your linen down to the local launderette hoping they’d return blemish free the next day.
Another important area of your business should be your hiring policy and staff recruitment procedures, you shouldn’t just settle for the first person who shows interest in a vacancy. Employees are the lifeblood of your company, they meet and greet people on the ground level, making them an integral part of your organisation. If you take some time to recruit great staff members your café will benefit massively, research suggests that most customers return to cafes and restaurants because of the way they were treated by employees and not just how good the food tasted or how clean the premises were.
- Problem Solving & Customer Complaints
It is important not to let problems fester within your organisation, this is in relation to both staff and customer issues. If an incident arises, do your utmost to resolve the issue there and then, don’t let it drag on for day without dealing with the problem. When it comes to customer complaints, don’t be cheap. If something wasn’t presented to their liking, offer a small item to apologise for any inconvenience which may have been caused.
There are numerous great ways to improve your café, the three mentioned above are the most important ones to consider when aiming to increase productivity. How your café looks and feels is vital, so you should always have clean, fresh linen throughout your premises, and approachable staff ready to service every customer.